Social & Behavior Change · Nairobi, Kenya · Working worldwide
People don't change because they're told to. As an SBCC consultant, Praxis SBCC helps NGOs, donors, governments and businesses find out why the behavior they need isn't happening, then builds the messages, nudges and measurement that make it happen.
The problem
Most campaigns measure who heard the message. Very few check who acted on it. That gap is where a good SBCC consultant earns their fee.
People can know exactly what they should do and still not do it. The gap is rarely information. It's friction, habit, cost, trust or social pressure.
Programs designed far from the people they serve often miss the small details that decide whether someone shows up, signs up or follows through.
Boards and donors want to see what actually shifted. Counting posters, radio spots and impressions doesn't answer that.
What we do
Hire us for one piece or the full journey, from first diagnosis to final evaluation. Each service has its own page with the detail.
Our methodology
A clear, repeatable process. Every step answers one question before we move to the next. Read the full SBCC methodology.
Behavioral insights & barriers
We talk to the people you're trying to reach and study your data to find what's really stopping them.
Answers: Why isn't it happening?
Applying EAST & human-centered design
We co-create solutions with your audience and test early ideas before anything is printed, coded or broadcast.
Answers: What would make it easy?
Communication toolkits & nudges
We hand over ready-to-use messages, materials and prompts, and support your team through launch.
Answers: How do we roll it out well?
Rigorous MEL
We track the behavior itself, learn from the results and adjust, so the next round works even better.
Answers: Did people actually change?
Where we work
Social and behavior change communication works wherever results depend on people doing something differently.
Uptake of services, prevention, adherence and care-seeking.
Adoption of new practices, inputs and healthier diets.
Handwashing, safe water, sanitation and hygiene habits.
Saving, digital payments, credit and insurance uptake.
Shifting norms, decision-making and equitable participation.
Clean energy, conservation and climate-smart choices.
Who we work with
Why Praxis SBCC
We're based in Nairobi and do our best work close to the communities it's meant for. We bring that field sense to clients across Africa and around the world, held to the same global standards the leading institutions use.
We understand how language, culture, trust and everyday constraints shape decisions, and we know how to listen for them anywhere we work.
Our work draws on established frameworks like the EAST framework from the Behavioural Insights Team, human-centered design and the socio-ecological model, with evaluation methods your donors will recognize.
You work directly with the SBCC consultant doing the thinking. No hand-offs to junior teams after the pitch.
Everything ends in something you can use on Monday: a roadmap, a toolkit, a trained team or a clear answer.
Remote or in-country. A two-week sprint, a single workshop or long-term technical support. Built around your budget and timeline.
Choosing a partner
Social and behavior change communication sits between research, design and communication. A strong SBCC consultant should be comfortable in all three, and honest about what the evidence says.
Before you hire, ask four simple questions:
Global guidance points the same way. The World Health Organization's Behavioural Sciences for Better Health initiative encourages programs to understand the drivers and barriers behind behavior before designing solutions. That is the standard we hold ourselves to as an SBCC consultant.
Selected work
Detailed case studies are being prepared. Ask us for examples relevant to your sector.
[Result metric]
[One or two lines: the behavior challenge, what we did, and what changed.]
[Result metric]
[One or two lines: the behavior challenge, what we did, and what changed.]
[Result metric]
[One or two lines: the behavior challenge, what we did, and what changed.]
FAQ
An SBCC consultant helps organizations understand why people are not adopting a behavior, then designs the communication, nudges and measurement needed to change it. At Praxis SBCC that means diagnosing barriers first, designing with your audience, supporting the rollout, and measuring real behavior change.
No. We are an SBCC consultant based in Nairobi, Kenya, and we work with clients across Africa and around the world, remotely or in-country. Our African field experience shapes how we work everywhere.
NGOs and INGOs, donors and foundations, governments and public agencies, and businesses or social enterprises that need people to take up a product, service or practice.
Public health, agriculture and nutrition, WASH, financial inclusion, gender and social norms, and climate and environment. The method is the same in every sector: find the barrier, design for it, measure the change.
Send us a short note about the behavior you want to change and who you need to reach. We will set up a discovery call, ask a few questions, and suggest a practical first step that fits your budget and timeline.
Let's talk
Tell us what you're trying to change and who you need to reach. We'll come back to you with honest thoughts on where to start.