About Our SBCC Consultancy in Nairobi, Kenya

Who we are

Praxis SBCC is a social and behavior change communication consultancy based in Nairobi, Kenya. We help organizations close the gap between what people know and what they do, using research, design and honest measurement.

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We believe the best solutions come from listening first. That's why every project starts with the people you want to reach, and ends with proof of what changed.

Why an Africa-rooted SBCC consultancy

Being based in Nairobi shapes how we work. We do our best work close to the communities that behavior change programs are meant to serve, and that keeps us practical.

We bring that field sense to clients across Africa and around the world, held to the same global standards the leading institutions use. Local insight. Global standards.

Our 5 strengths

• Local insight

  We understand how language, culture, trust and everyday constraints shape decisions, and we know how to listen for them anywhere we work.

• Global standards

  Our work draws on established frameworks like EAST, human-centered design and the socio-ecological model, with evaluation methods your donors will recognize.

• Senior attention

  You work directly with the people doing the thinking. No hand-offs to junior teams after the pitch.

• Practical, not theoretical

  Everything ends in something you can use on Monday: a roadmap, a toolkit, a trained team or a clear answer.

• Flexible engagement

  Remote or in-country. A two-week sprint, a single workshop or long-term technical support. Built around your budget and timeline.

What our SBCC consultancy does

We offer four core services, all built on our four-step SBCC methodology:

• SBCC Strategy & Campaign Design: we figure out why people aren't doing what you want them to do.
• Behavioral Audits & Nudge Design: we design simple, step-by-step roadmaps to guide people toward the right choice.
• Capacity Building & Workshops: training client teams on SBCC methodology, audience persona building, and behavioral messaging.
• M&E & Impact Assessments: we measure whether people actually changed their behavior.

Our work aligns with global guidance such as the World Health Organization's Behavioural Sciences for Better Health initiative.

How we work with clients

Every engagement starts with listening. Before we propose anything, we want to understand the behavior you care about, the people involved, what has already been tried and what decision you need to make next.

From there we agree a clear scope, a realistic timeline and a budget that fits. Some clients need a two-week sprint to unblock a campaign. Others want a partner across several years of a program. Both are welcome.

• Plain language. No jargon for its own sake. Reports and toolkits are written for the people who will use them.
• Shared ownership. We work alongside your team, so knowledge stays in your organization.
• Honest advice. If the evidence says a plan won't work, we'll tell you, and suggest what will.
• Respect for communities. Research is ethical, consent-based and mindful of local norms.

Sectors and clients

Our SBCC consultancy works in public health, agriculture and nutrition, WASH, financial inclusion, gender and social norms, and climate and environment.

We work with NGOs, donors, governments and businesses, anywhere results depend on people doing something differently. Get in touch to talk about your project.